Title from PDF title page (viewed on 6 Oct., 2010).
Topics
Marketing
Catalogue Data
OBNB ID GBB0C0802
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
ISBD
P1053 18 p.
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Tomorrow's word : re-evaluating the role of marketing. Published by Chartered Institute of Marketing in 2007. Publication and catalogue information, links to buy online and reader comments.