Managing customer relationships : a strategic framework :: Don Peppers :: ISBN 9780470930182 :: Wiley 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Managing customer relationships : a strategic framework
Author Don Peppers
Contributor Martha Rogers
Publisher Wiley
Publication date 2011
Publication location Hoboken, N.J.
Language English

Evolution of relationships with customers
The thinking behind customer relationships
Customer relationships : basic building blocks of IDIC and trust
Identifying customers
Differentiating customers : some customers are worth more than others.

Topics

Customer relations :: Management
Consumers' preferences
Relationship marketing
015643971

Catalogue Data

OBNB ID GBB0A7357
ISBN 10 0470423471
ISBN 13 9780470930182
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1008>2nd 2nd ed.
P1053 xv, 512 p.
P1042 Includes bibliographical references and index.

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Managing customer relationships : a strategic framework by Don Peppers. ISBN 9780470930182. Published by Wiley in 2011. Publication and catalogue information, links to buy online and reader comments.

Managing customer relationships : a strategic framework

Don Peppers

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy