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The marketer's handbook : reassessing marketing techniques for modern business

Laurie Young

Publication Data

Title The marketer's handbook : reassessing marketing techniques for modern business
Author Laurie Young
Publisher Wiley
Publication date 2011
Publication location Hoboken, N.J.
Language English

Topics

015659371

Catalogue Data

OBNB ID GBB0B6439
ISBN 10 0470746874
ISBN 13 9780470746875
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xix, 494 p.
P1042 Includes bibliographical references(p. [469]-477) and index.

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The marketer's handbook : reassessing marketing techniques for modern business by Laurie Young. ISBN 9780470746875. Published by Wiley in 2011. Publication and catalogue information, links to buy online and reader comments.

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