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Advertising works 19 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2010 open to all agencies, media owners and clients worldwide

Publication Data

Title Advertising works 19 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2010 open to all agencies, media owners and clients worldwide
Contributors David Golding, World Advertising Research Centre
Publisher World Advertising Research Center
Publication date 2010
Publication location London
Language English

Topics

Advertising campaigns :: Awards :: Great Britain
015660044

Catalogue Data

OBNB ID GBB0B7112
ISBN 10 1841162205
ISBN 13 9781841162201
Type BibliographicResource, Book
Dewey Classification 659.107941

ISBD

P1053 xxxiv, 814 p.
P1042 Includes bibliographical references and index.

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Advertising works 19 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2010 open to all agencies, media owners and clients worldwide. ISBN 9781841162201. Published by World Advertising Research Center in 2010. Publication and catalogue information, links to buy online and reader comments.