Strategic brand management :: Richard H. Elliott :: ISBN 9780199565214 :: Oxford University Press 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic brand management
Author Richard H. Elliott
Contributors Larry Percy, Simon Pervan
Publisher Oxford University Press
Publication date 2011
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: published as by Richard Elliott, Larry Percy. 2007.

Topics

Product management
Brand name products
015663611

Catalogue Data

OBNB ID GBB0B8972
ISBN 10 019956521X
ISBN 13 9780199565214
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>2nd 2nd ed.
P1053 xv, 303 p.
P1042 Includes bibliographical references and index.

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Strategic brand management by Richard H. Elliott. ISBN 9780199565214. Published by Oxford University Press in 2011. Publication and catalogue information, links to buy online and reader comments.