Includes index.
New marketing communications
Branding
Customer relationship management
Customer psychology/ buyer behaviour
Customer communications theory
Marketing communications research
Media buying and planning
Marketing communications agencies
International marketing communications
Marketing communications plan
Marketing communications laws and regulations
Communications tools
Selling and sales management
Advertising
Pr (including viral marketing)
Sponsorship
Sales promotions
Direct mail
Exhibitions and conferences
Merchandising and pos
Packaging
Websites and social media.
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Marketing communications : integrating offline and online with social media by P. R. Smith. ISBN 9780749461935. Published by Kogan Page in 2011. Publication and catalogue information, links to buy online and reader comments.
