A framework for marketing management :: Philip Kotler :: ISBN 9780273752516 :: Pearson Education 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title A framework for marketing management
Author Philip Kotler
Contributor Kevin Lane Keller
Publisher Pearson Education
Publication date 2011
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: 2009.

Topics

Marketing :: Management
Marketing :: Management :: Case studies
015748242

Catalogue Data

OBNB ID GBB117682
ISBN 10 0273752510
ISBN 13 9780273752516
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>5th 5th ed., International ed.
P1053 358 p.
P1042 Includes bibliographical references and index.

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A framework for marketing management by Philip Kotler. ISBN 9780273752516. Published by Pearson Education in 2011. Publication and catalogue information, links to buy online and reader comments.