Marketing management :: Philip Kotler :: ISBN 9780273753391 :: Pearson Education 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management
Author Philip Kotler
Contributor Kevin Lane Keller
Publisher Pearson Education
Publication date 2012
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: 2009.
Includes student access code card.

Topics

Marketing
015748245

Catalogue Data

OBNB ID GBB117685
ISBN 10 0273753398
ISBN 13 9780273753391
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>14th 14th ed., Global ed.
P1053 1 v. (various pagings)
P1042 Includes bibliographical references and index.

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Marketing management by Philip Kotler. ISBN 9780273753391. Published by Pearson Education in 2012. Publication and catalogue information, links to buy online and reader comments.