Marketing essentials :: Carl McDaniel :: ISBN 9781111221928 :: South-Western/Cengage Learning 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing essentials
Author Carl McDaniel
Contributors Charles W. Lamb, Joseph F. Hair
Publisher South-Western/Cengage Learning
Publication date 2012
Publication location Sydney
Language English

Descriptive Notes

Previous ed.: published as Essentials of marketing by Charles W. Lamb, Joseph F. Hair and Carl McDaniel. Mason, Ohio: South-Western, 2009.
International edition--Cover.

Topics

015749725

Catalogue Data

OBNB ID GBB119165
ISBN 10 1111221928
ISBN 13 9781111221928
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>7th 7th ed.
P1053 xxiii, 648 p.
P1042 Includes bibliographical references and index.

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Marketing essentials by Carl McDaniel. ISBN 9781111221928. Published by South-Western/Cengage Learning in 2012. Publication and catalogue information, links to buy online and reader comments.