Handbook of marketing scales : multi-item measures for marketing and consumer behavior research :: ISBN 9781412980180 :: SAGE 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Alternative Title Marketing scales
Contributors Richard G. Netemeyer, Kelly L. Haws
Publisher SAGE
Publication date 2011
Publication location London
Language English

Descriptive Notes

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.

Topics

Marketing research
015749753

Catalogue Data

OBNB ID GBB119193
ISBN 10 1412980186
ISBN 13 9781412980180
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>3rd 3rd ed.
P1053 xiv, 603 p.
P1042 Includes bibliographical references and index.

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research. ISBN 9781412980180. Published by SAGE in 2011. Publication and catalogue information, links to buy online and reader comments.