Richard G. Netemeyer
2 published titles
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
(Contributor)
3 editions
- ISBN: 076191000X
- Sage Publications
- 1999
- Details
- ISBN: 9781412980180
- SAGE
- 2011
- Details
Scaling procedures : issues and applications
1 edition
- ISBN: 0761920277
- Sage Publications
- 2003
- Details