Strategic brand management : a European perspective :: Kevin Lane Keller :: ISBN 9780273737872 :: Financial Times Prentice Hall 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic brand management : a European perspective
Author Kevin Lane Keller
Contributors Tony Apéria, Mats Georgson
Publisher Financial Times Prentice Hall
Publication date 2012
Publication location Harlow
Language English

Topics

Brand name products :: Management
015752707

Catalogue Data

OBNB ID GBB120996
ISBN 10 0273737872
ISBN 13 9780273737872
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>2nd 2nd ed.
P1053 xxv, 940 p.
P1042 Includes bibliographical references and index.

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Strategic brand management : a European perspective by Kevin Lane Keller. ISBN 9780273737872. Published by Financial Times Prentice Hall in 2012. Publication and catalogue information, links to buy online and reader comments.