Previously published under title: Ultimate question.
From score to system
The fundamentals of the Net Promoter System. Bad profits, good profits, and the ultimate question ; The measure of success ; How NPS drives profitable growth ; The enterprise story : measuring what matters ; The rules of measurement
Getting results. Winning results with NPS ; Economics and inspiration : the dual imperatives ; Close the loop with customers ; Organize for the long journey ahead ; The road ahead
Advice for the journey.
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The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world by Frederick F. Reichheld. ISBN 9781422173350. Published by Harvard Business in 2011. Publication and catalogue information, links to buy online and reader comments.
