Handbook of marketing strategy :: ISBN 9781849800983 :: Edward Elgar 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Handbook of marketing strategy
Contributors Venkatesh Shankar, Gregory S. Carpenter
Publisher Edward Elgar
Publication date 2012
Publication location Cheltenham
Language English

Topics

Marketing
Marketing :: Planning
015869810

Catalogue Data

OBNB ID GBB197419
ISBN 10 1849800987
ISBN 13 9781849800983
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xxi, 504 p.
P1042 Includes bibliographical references and index.

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Handbook of marketing strategy. ISBN 9781849800983. Published by Edward Elgar in 2012. Publication and catalogue information, links to buy online and reader comments.