Gregory S. Carpenter
3 published titles
Readings on market-driving strategies : towards a new theory of competitive advantage
(Contributor)
1 edition
- ISBN: 0321014138
- Addison-Wesley
- 1997
- Details
Handbook of marketing strategy
(Contributor)
1 edition
- ISBN: 9781849800983
- Edward Elgar
- 2012
- Details
Resurgence : the four stages of market-focused reinvention
1 edition
- ISBN: 9781137278616
- Palgrave Macmillan
- 2014
- Details
