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Advertising works 20 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2011, limited to campaigns with an annual marketing communications budget of up to £

Publication Data

Title Advertising works 20 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2011, limited to campaigns with an annual marketing communications budget of up to £
Contributors Charlie Snow, World Advertising Research Centre
Publisher WARC
Publication date 2011
Publication location London
Language English

Topics

Advertising campaigns :: Awards :: Great Britain
015899915

Catalogue Data

OBNB ID GBB1B3716
ISBN 10 1841162248
ISBN 13 9781841162249
Type BibliographicResource, Book
Dewey Classification 659.107941

ISBD

P1053 xxiv, 350 p.
P1042 Includes bibliographical references and index.

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Advertising works 20 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2011, limited to campaigns with an annual marketing communications budget of up to £. ISBN 9781841162249. Published by WARC in 2011. Publication and catalogue information, links to buy online and reader comments.