A preface to marketing management :: J. Paul Peter :: ISBN 9780071318020 :: McGraw-Hill/Irwin 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title A preface to marketing management
Author J. Paul Peter
Contributor James H. Donnelly
Publisher McGraw-Hill/Irwin
Publication date 2013
Publication location New York
Language English

Descriptive Notes

"McGraw-Hill international edition"--Cover.
"This international student edition is not for use outside the U.S."--Cover.

Topics

015951168

Catalogue Data

OBNB ID GBB1C0802
ISBN 10 007131802X
ISBN 13 9780071318020
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>13th 13th ed.
P1053 xv, 268 p.
P1042 Includes bibliographical references and index.

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A preface to marketing management by J. Paul Peter. ISBN 9780071318020. Published by McGraw-Hill/Irwin in 2013. Publication and catalogue information, links to buy online and reader comments.