MKTG6 :: Charles W. Lamb :: ISBN 9781133190110 :: South-Western, Cengage Learning 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title MKTG6
Alternative Title Marketing
Author Charles W. Lamb
Contributors Joseph F. Hair, Carl McDaniel
Publisher South-Western, Cengage Learning
Publication date 2013
Publication location Mason, OH
Language English

Descriptive Notes

Title from caption on p. [ii].
Detachable reference cards at end of text.

Topics

United States

Catalogue Data

OBNB ID GBB1D9827
ISBN 10 1133190111
ISBN 13 9781133190110
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>Ed. Ed. 6, Student ed.
P1053 xvi, 400, p.
P1042 Includes bibliographical references (p. 379-390) and index.

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MKTG6 by Charles W. Lamb. ISBN 9781133190110. Published by South-Western, Cengage Learning in 2013. Publication and catalogue information, links to buy online and reader comments.