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Social normalisation and consumer behaviour : using marketing to make green normal

Ruth Rettie

Publication Data

Title Social normalisation and consumer behaviour : using marketing to make green normal
Author Ruth Rettie
Contributors Chris Barnham, Kevin Burchell, Kingston Business School
Publisher Kingston University
Publication date 2011
Publication location Kingston
Language English

Topics

Green marketing :: Great Britain
Social norms
Consumer behavior :: Great Britain

Catalogue Data

OBNB ID GBB263038
ISBN 10 1872058795
ISBN 13 9781872058795
Type BibliographicResource, Book
Dewey Classification 381.0941

ISBD

P1053 19 leaves
P1042 Includes bibliographical references.

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Social normalisation and consumer behaviour : using marketing to make green normal by Ruth Rettie. ISBN 9781872058795. Published by Kingston University in 2011. Publication and catalogue information, links to buy online and reader comments.