Introduction to marketing :: Carl McDaniel :: ISBN 9781133273875 :: South-Western Cengage Learning 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Introduction to marketing
Author Carl McDaniel
Contributors Charles W. Lamb, Joseph F. Hair
Publisher South-Western Cengage Learning
Publication date 2013
Publication location Mason, Ohio
Language English

Descriptive Notes

Previous ed.: 2011.
"International edition"--Cover and t.p. verso.

Topics

016015261

Catalogue Data

OBNB ID GBB206918
ISBN 10 1133273874
ISBN 13 9781133273875
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>12th 12th ed.
P1053 1 v. (various pagings)
P1042 Includes bibliographical references and index.

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Introduction to marketing by Carl McDaniel. ISBN 9781133273875. Published by South-Western Cengage Learning in 2013. Publication and catalogue information, links to buy online and reader comments.