Introduction to business to business marketing
How business organisations buy
Strategic planning for global business markets
Ethical considerations for business marketers
Market research
Segmentation, targeting and positioning
Market entry tactics
Product strategy and product development
Services for business markets
Pricing
Supply chain management
Managing distribution channels
Business to business marketing communications
Customer relationships and key account management
Sales promotion, exhibitions and trade fairs
Corporate reputation management
Marketing planning, implementation and control
Organising for maximum effectiveness
The future of business marketing.
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Business to business marketing management : a global perspective by Alan S. Zimmerman. ISBN 9780415537032. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.
