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Jim Blythe

18 published titles

Marketing : an introduction

1 edition

  • ISBN: 1899750150
  • Aureus
  • 1996
  • Details

The essence of consumer behaviour

1 edition

  • ISBN: 0133565025
  • Prentice Hall
  • 1997
  • Details

Marketing communications

1 edition

  • ISBN: 0273639609
  • Financial Times Prentice Hall
  • 1999
  • Details

Essentials of marketing

3 editions

  • ISBN: 0273646672
  • Financial Times/Prentice Hall
  • 2001
  • Details
  • ISBN: 9780273717362
  • Financial Times Prentice Hall
  • 2008
  • Details
  • ISBN: 9780273757689
  • Financial Times Prentice Hall
  • 2012
  • Details

International marketing : strategy planning, market entry & implementation

(Contributor)

1 edition

  • ISBN: 0749438088
  • Kogan Page
  • 2002
  • Details

Essential of marketing communications

1 edition

  • ISBN: 0273658581
  • FT Prentice Hall
  • 2003
  • Details

Marketing strategy

1 edition

  • ISBN: 0077098420
  • McGraw-Hill Education
  • 2003
  • Details

Sales and key account management

1 edition

  • ISBN: 1844800237
  • Thomson
  • 2005
  • Details

Marketing

1 edition

  • ISBN: 9781412910347
  • SAGE Publications
  • 2006
  • Details

A very short, fairly interesting and reasonably cheap book about studying marketing

1 edition

  • ISBN: 9781412930888
  • SAGE
  • 2006
  • Details

Consumer behaviour

2 editions

  • ISBN: 9781844803811
  • Thomson
  • 2008
  • Details
  • ISBN: 9781446266458
  • SAGE
  • 2013
  • Details

Key concepts in marketing

1 edition

  • ISBN: 9781847874993
  • SAGE
  • 2009
  • Details

100 great marketing ideas from leading companies around the world

1 edition

  • ISBN: 9780462099422
  • Marshall Cavendish Business
  • 2009
  • Details

100 great PR ideas from leading companies around the world

1 edition

  • ISBN: 9780462099491
  • Marshall Cavendish Business
  • 2009
  • Details

Principles and practice of marketing

2 editions

  • ISBN: 9781408011478
  • South-Western Cengage Learning
  • 2009
  • Details
  • ISBN: 9781446274002
  • SAGE
  • 2014
  • Details

Marketing planning : strategy, environment and context

1 edition

  • ISBN: 9780273724711
  • Financial Times Prentice Hall
  • 2010
  • Details

Business to business marketing management : a global perspective

(Contributor)

1 edition

  • ISBN: 9780415537032
  • Routledge
  • 2012
  • Details

Demarketing

(Contributor)

1 edition

  • ISBN: 9780415816489
  • Routledge, Taylor & Francis Group
  • 2014
  • Details

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