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Market segmentation : how to do it, how to profit from it

Malcolm McDonald

Publication Data

Title Market segmentation : how to do it, how to profit from it
Author Malcolm McDonald
Contributor Ian Dunbar
Publisher Wiley
Publication date 2012
Publication location Chichester
Language English

Topics

016099025

Catalogue Data

OBNB ID GBB254907
ISBN 10 1118432673
ISBN 13 9781118432679
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Rev. Rev. 4th ed.
P1053 xxi, 490 p.
P1042 Includes bibliographical references and index.

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Market segmentation : how to do it, how to profit from it by Malcolm McDonald. ISBN 9781118432679. Published by Wiley in 2012. Publication and catalogue information, links to buy online and reader comments.

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