Acknowledgments
Introduction and overview
Choosing consumer segments and expanding internationally
Strategic competency building
International expansion through acquisitions
Brand-building strategies and road map
Building brand awareness on limited budgets
Building perceptions of high quality, leadership,and trust
Global brand associations and architecture
Managing a global or regional brand
Key takeaways.
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The new emerging market multinationals : four strategies for disrupting markets and building brands by Rajeev Batra. ISBN 9780071782890. Published by McGraw-Hill in 2012. Publication and catalogue information, links to buy online and reader comments.
