Marketing strategy : text and cases :: O. C. Ferrell :: ISBN 9781285170435 :: South-Western Cengage Learning 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy : text and cases
Author O. C. Ferrell
Contributor Michael D. Hartline
Publisher South-Western Cengage Learning
Publication date 2014
Publication location Australia
Language English

Topics

Marketing :: Management
016191315

Catalogue Data

OBNB ID GBB2A4977
ISBN 10 1285170431
ISBN 13 9781285170435
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>Sixth Sixth edition
P1053 xxvi, 587 pages
P1042 Includes bibliographical references and index.

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Marketing strategy : text and cases by O. C. Ferrell. ISBN 9781285170435. Published by South-Western Cengage Learning in 2014. Publication and catalogue information, links to buy online and reader comments.