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O. C. Ferrell

17 published titles

Public policy issues in marketing

(Contributor)

1 edition

  • ISBN: 0669980382
  • D.C. Heath
  • 1975
  • Details

Marketing strategy and plans : systematic marketing management

(Contributor)

2 editions

  • ISBN: 0135582547
  • Prentice-Hall
  • 1979
  • Details
  • ISBN: 0135583624
  • Prentice-Hall
  • 1985
  • Details

Marketing : basic concepts and decisions

(Contributor)

1 edition

  • ISBN: 0395280591
  • Houghton Mifflin
  • 1980
  • Details

Marketing : contemporary dimensions

(Contributor)

1 edition

  • ISBN: 0395285003
  • Houghton Mifflin
  • 1980
  • Details

Marketing : concepts and strategies

(Contributor)

2 editions

  • ISBN: 0395974844
  • Houghton Mifflin
  • 2000
  • Details
  • ISBN: 0618192425
  • Houghton Mifflin Co.
  • 2003
  • Details

Business ethics : ethical decision making and cases

1 edition

  • ISBN: 0618124144
  • Houghton Mifflin
  • 2002
  • Details

Business and society : a strategic approach to corporate citizenship

(Contributor)

1 edition

  • ISBN: 0618072160
  • Houghton Mifflin
  • 2003
  • Details

Marketing strategy

1 edition

  • ISBN: 0324233817
  • Thomson South-Western
  • 2005
  • Details

Business : a changing world

2 editions

  • ISBN: 9780071285605
  • McGraw-Hill/Irwin
  • 2008
  • Details
  • ISBN: 9780071220736
  • McGraw-Hill Irwin
  • 2011
  • Details

Business and society : a strategic approach to social responsibility

(Contributor)

1 edition

  • ISBN: 9780618823369
  • Houghton Mifflin
  • 2008
  • Details

Foundations of marketing

(Contributor)

1 edition

  • ISBN: 9780618973378
  • Houghton Mifflin
  • 2009
  • Details

Ethical business

(Contributor)

1 edition

  • ISBN: 9781405335430
  • Dorling Kindersley
  • 2009
  • Details

Marketing foundations

(Contributor)

3 editions

  • ISBN: 9781439080474
  • South-Western
  • 2009
  • Details
  • ISBN: 9780538756372
  • South-Western/Cengage Learning
  • 2011
  • Details
  • ISBN: 9781133190974
  • South-Western/Cengage Learning
  • 2013
  • Details

Marketing

(Contributor)

3 editions

  • ISBN: 9780324834260
  • South-Western
  • 2010
  • Details
  • ISBN: 9780538480567
  • South-Western Cengage Learning
  • 2012
  • Details
  • ISBN: 9781285092607
  • South-Western Cengage Learning
  • 2013
  • Details

Ethical decision making for business

(Contributor)

1 edition

  • ISBN: 9780538451284
  • South-Western Cengage Learning
  • 2011
  • Details

Ethical decision making for business : a managerial approach

(Contributor)

1 edition

  • ISBN: 9781111826611
  • South-Western
  • 2013
  • Details

Marketing strategy : text and cases

1 edition

  • ISBN: 9781285170435
  • South-Western Cengage Learning
  • 2014
  • Details

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