Revision of the author's Marketing due diligence.
Foreword for second edition
Foreword from first edition / by Sir Michael Perry, GBE
List of figure
List of tables
What is marketing due diligence?
Chapter title to be added when title of book is decided[sh1]
A process of marketing due diligence
The implications of implementing marketing due diligence
The marketing due diligence diagnostic process
Assessing market risk
Afterword: what to do now
References and further reading.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Marketing and finance : creating shareholder value by Malcolm McDonald. ISBN 9781119953388. Published by Wiley in 2013. Publication and catalogue information, links to buy online and reader comments.
