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The future for marketing capability : aligning with growth, value and business strategy : a global benchmarking study exploring the link between marketing capability and performance

Chartered Institute of Marketing

Publication Data

Title The future for marketing capability : aligning with growth, value and business strategy : a global benchmarking study exploring the link between marketing capability and performance
Alternative Title Global benchmarking study exploring the link between marketing capability and performance
Author Chartered Institute of Marketing
Contributor Accenture
Publisher Chartered Institute of Marketing
Publication date 2010
Publication location Cookham, Maidenhead, Berkshire
Language English

Topics

Marketing
Business planning
England

Catalogue Data

OBNB ID GBB4B2491
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 1 online resource (11 pages)

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The future for marketing capability : aligning with growth, value and business strategy : a global benchmarking study exploring the link between marketing capability and performance by Chartered Institute of Marketing. Published by Chartered Institute of Marketing in 2010. Publication and catalogue information, links to buy online and reader comments.