Principles and practice of marketing :: David Jobber :: ISBN 9780077140007 :: McGraw-Hill Higher Education 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles and practice of marketing
Author David Jobber
Publisher McGraw-Hill Higher Education
Publication date 2013
Publication location Maidenhead
Language English

Descriptive Notes

Previous ed.: published as by David Jobber. 2010.

Topics

Marketing
016218783

Catalogue Data

OBNB ID GBB2B9226
ISBN 10 0077140001
ISBN 13 9780077140007
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>7th 7th ed.
P1053 xxxv, 885 pages
P1042 Includes bibliographical references and index.

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Principles and practice of marketing by David Jobber. ISBN 9780077140007. Published by McGraw-Hill Higher Education in 2013. Publication and catalogue information, links to buy online and reader comments.