Strategic marketing problems : cases and comments :: Roger A. Kerin :: ISBN 9780273768944 :: Pearson 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Pearson
Publication date 2013
Publication location Boston Massachusetts
Language English

Topics

Marketing :: Decision making :: Case studies
Marketing :: Management :: Case studies

Catalogue Data

OBNB ID GBB377894
ISBN 10 0273768948
ISBN 13 9780273768944
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Thirteenth Thirteenth edition, International edition
P1053 743 pages
P1042 Includes bibliographical references and index.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 9780273768944. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.