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Strategic brand management : building, measuring, and managing brand equity

Kevin Lane Keller

Publication Data

Title Strategic brand management : building, measuring, and managing brand equity
Author Kevin Lane Keller
Publisher Pearson
Publication date 2013
Publication location Boston, Mass
Language English

Topics

016241854

Catalogue Data

OBNB ID GBB368458
ISBN 10 0273779419
ISBN 13 9780273779414
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>4th 4th ed., Global ed.
P1053 590 p.
P1042 Includes bibliographical references and index.

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Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller. ISBN 9780273779414. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.

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