Marketing management :: Philip Kotler :: ISBN 9780273779834 :: Pearson 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management
Author Philip Kotler
Contributors Kevin Lane Keller, Diane Sutherland, Jonathan Sutherland
Publisher Pearson
Publication date 2013
Publication location Boston
Language English

Topics

016268755

Catalogue Data

OBNB ID GBB310290
ISBN 10 0273779834
ISBN 13 9780273779834
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>14th 14th ed., Horizon ed.
P1053 ca. 800 p. in various pagings
P1042 Includes bibliographical references and indexes.

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Marketing management by Philip Kotler. ISBN 9780273779834. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.