Principles of marketing :: Philip Kotler :: ISBN 9780273742975 :: Pearson 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of marketing
Author Philip Kotler
Contributors Gary Armstrong, Lloyd C. Harris, Nigel Piercy
Publisher Pearson
Publication date 2013
Publication location Harlow, England
Language English

Descriptive Notes

Previous edition: Harlow: Financial Times Prentice Hall, 2008.

Topics

016269490

Catalogue Data

OBNB ID GBB310662
ISBN 10 0273742973
ISBN 13 9780273742975
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>6th 6th ed. European ed.
P1053 xxx, 683 pages
P1042 Includes bibliographical references and index.

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Principles of marketing by Philip Kotler. ISBN 9780273742975. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.