Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century

Publication Data

• Title Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
• Contributor John M. T. Balmer
• Publisher Routledge
• Publication date 2013
• Publication location Abingdon, Oxon
• Language English

Topics

• Corporate image
• Corporate culture
• Communication in organizations
• Branding (Marketing)
• Corporations

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century. ISBN 9780415662093. Published by Routledge in 2013. Publication and catalogue information, links to buy online and reader comments.