John M. T. Balmer

19 published titles

Corporate identity : past, present and future

1 edition

Corporate identity : a vital component of strategy

(Contributor)

1 edition

Operationalising the concept of corporate identity : articulating the corporate identity mix and the corporate identity management mix

1 edition

Corporate identity and the myth of the single company culture

1 edition

A new approach to corporate identity management

1 edition

The role of corporate identity and corporate communications in the merger process

1 edition

Mergers : the potential relevance of corporate identity and corporate communications

1 edition

How to avoid the mortal sins of corporate brand management

1 edition

Desperate dome, desperate measures : managing innovation at London's Millenium Dome

(Contributor)

1 edition

Revealing the corporation : perspectives on identity, image, reputation and corporate branding

(Contributor)

1 edition

Monarchies as corporate brands

1 edition

Managerial perceived identity/strategy dissonance : antecedents and cognitive responses

(Contributor)

1 edition

Monarchial perspectives on corporate brand management

1 edition

Introducing the notion of identity based views of the corporation

1 edition

Comprehending corporate brand management student interface in British business school : a tale of two cities

1 edition

Identity based views of the corporation : insights from corporate indentity, organisational indentity, social indentity, visual indentity, corporate brands and corporate image

1 edition

Corporate brands with a heritage

(Contributor)

1 edition

Contemplating corporate marketing, identity and communication

(Contributor)

1 edition

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century

(Contributor)

1 edition