Religion as brands : new perspectives on the marketization of religion and spirituality :: ISBN 9781409467557 :: Ashgate 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Religion as brands : new perspectives on the marketization of religion and spirituality
Contributor Jean-Claude Usunier
Publisher Ashgate
Publication date 2014
Publication location Burlington, VT
Language English

Topics

Religion :: Economic aspects
Branding (Marketing)
Consumption (Economics)

Catalogue Data

OBNB ID GBB336892
ISBN 10 1409467554
ISBN 13 9781409467557
Type BibliographicResource, Book
Dewey Classification 206

ISBD

P1053 xix, 256 pages
P1042 Includes bibliographical references (pages 219-244) and index.

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Religion as brands : new perspectives on the marketization of religion and spirituality. ISBN 9781409467557. Published by Ashgate in 2014. Publication and catalogue information, links to buy online and reader comments.