Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe
Synchromarketing / Maria Pilar Martâinez-Ruiz
Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway
Demarketing in a wicked problem context - the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh
Counter-marketing case studies / Clive Boddy
General demarketing / Heather Skinner
General demarketing case study / Nadio Granata and David Wyles
Selective demarketing: a value destruction approach / Jillian Dawes Farquhar
Selective demarketing: case study - Frizzell Insurance / (Daisy) Jing Tan
Ostensible demarketing: the power of prohibition / Robin Croft
Ostensible demarketing case study / Sally McKechnie
Unintentional demarketing / Theresa A. Kirchner
"Unintentional demarketing" in higher education / Nnamdi O. Madichie
Demarketing and marketing: a conceptual discussion / Jim Blythe.
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Demarketing. ISBN 9780415816489. Published by Routledge, Taylor & Francis Group in 2014. Publication and catalogue information, links to buy online and reader comments.
