My opportunity : why will or won't this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
Competitive and economic sustainability : it takes two to tango
What drives your entrepreneurial dream?
Can you and your team execute?
Your connections matter: which matter most?
Putting the seven domains to work to develop your opportunity
What to do before you launch your lean start-up
How to learn what you donâ¿¿t know you don't know
Who needs investors?
Market analysis worksheet
Industry analysis checklist
Do-it-yourself marketing research for your new business road test
Evidence-based forecasting
Getting help with your road test.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The new business road test : what entrepreneurs and executives should do before launching a lean start-up by John W. Mullins. ISBN 9781292003740. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.
