Principles of direct, database and digital marketing :: Alan Tapp :: ISBN 9780273756507 :: Pearson 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of direct, database and digital marketing
Alternative Title Principles of direct and database marketing.
Author Alan Tapp
Contributors Ian Whitten, Matthew Housden
Publisher Pearson
Publication date 2014
Publication location New York
Language English

Topics

Direct marketing
Database marketing
016482203

Catalogue Data

OBNB ID GBB376035
ISBN 10 0273756508
ISBN 13 9780273756507
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1008>Fifth Fifth Edition
P1053 xiv, 559 pages

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Principles of direct, database and digital marketing by Alan Tapp. ISBN 9780273756507. Published by Pearson in 2014. Publication and catalogue information, links to buy online and reader comments.