List of illustrations
List of abbreviations
Foreword
Preface
Introduction to customer engagement
Metrics for engaging customers
Brand: "Is that what you think of me?"
Valuing customer contributions : the future looks green!
Linking brand value to customer value
Customer referrals
Really! : Where did you hear that?
Please help us help you
Managing customers in a multi-dimensional world
Glossary
Index
About the author.
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Profitable customer engagement : concept, metrics, and strategies by V. Kumar. ISBN 9788132113409. Published by SAGE-Response in 2013. Publication and catalogue information, links to buy online and reader comments.
