The long and the short of it : balancing short and long-term marketing strategies :: Les Binet :: ISBN 9780852941348 :: Institute of Practitioners in Advertising 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title The long and the short of it : balancing short and long-term marketing strategies
Author Les Binet
Contributor Peter Field
Publisher Institute of Practitioners in Advertising
Publication date 2013
Publication location London
Language English

Descriptive Notes

Title from cover.
"In association with thinkbox" -- Cover.

Topics

Marketing :: Management
016518500

Catalogue Data

OBNB ID GBB423099
ISBN 10 085294134X
ISBN 13 9780852941348
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 82 pages
P1042 Includes bibliographical references and index.

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The long and the short of it : balancing short and long-term marketing strategies by Les Binet. ISBN 9780852941348. Published by Institute of Practitioners in Advertising in 2013. Publication and catalogue information, links to buy online and reader comments.