Les Binet
3 published titles
Advertising works 14 : proving the effectiveness of marketing communications
(Contributor)
1 edition
- ISBN: 1841161837
- World Advertising Research Center
- 2006
- Details
Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
1 edition
- ISBN: 9781841161983
- World Advertising Research Center
- 2007
- Details
The long and the short of it : balancing short and long-term marketing strategies
1 edition
- ISBN: 9780852941348
- Institute of Practitioners in Advertising
- 2013
- Details
