Shoppernomics : how to shorten and focus the shoppers' routes to purchase :: Roddy Mullin :: ISBN 9781472424853 :: Gower 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Shoppernomics : how to shorten and focus the shoppers' routes to purchase
Author Roddy Mullin
Contributor Colin Harper
Publisher Gower
Publication date 2014
Publication location Farnham, Surrey, England
Language English

Topics

Communication in marketing
Consumer behavior
Consumers :: Research
016548045

Catalogue Data

OBNB ID GBB3A6433
ISBN 10 1472424859
ISBN 13 9781472424853
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 x, 318 pages
P1042 Includes bibliographical references and index.

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Shoppernomics : how to shorten and focus the shoppers' routes to purchase by Roddy Mullin. ISBN 9781472424853. Published by Gower in 2014. Publication and catalogue information, links to buy online and reader comments.