Resurgence : the four stages of market-focused reinvention :: Gregory S. Carpenter :: ISBN 9781137278616 :: Palgrave Macmillan 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Resurgence : the four stages of market-focused reinvention
Author Gregory S. Carpenter
Contributors Gary F. Gebhardt, John F. Sherry
Publisher Palgrave Macmillan
Publication date 2014
Publication location New York, NY
Language English

Topics

Brand name products
Branding (Marketing)
016597114

Catalogue Data

OBNB ID GBB402338
ISBN 10 1137278617
ISBN 13 9781137278616
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 252 pages
P1042 Includes bibliographical references and index.

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Resurgence : the four stages of market-focused reinvention by Gregory S. Carpenter. ISBN 9781137278616. Published by Palgrave Macmillan in 2014. Publication and catalogue information, links to buy online and reader comments.