v. 1. Service marketing / volume editor, Raymond P. Fisk ; contributors, J. Stephen Baron, Mary Jo Bitner, Per Kristensson
v. 2. Service management / volume editor, Bo Edvardsson ; contributors, Göran Svensson, Chris Voss, Jochen Wirtz
v. 3. Service logic / volume editor, Tore Strandvik ; contributors, James G. Barnes, Anders Gustafsson, Kaj Storbacka
v. 4. Service quality / volume editor, Lawrence A. Crosby ; contributors, J. Joseph Cronin, Gary L. Frankwick, Dwayne D. Gremler
v. 5. Relationship marketing / volume editor, David Ballantyne ; contributors, Adrian Payne, Michael Saren, Richard Varey
v. 6. Marketing theory / volume editor, Roderick P. Brodie ; contributors, Michael J. Baker, Richard W. Brookes, michael Kleinaltenkamp, Victoria J. Little
v. 7. Marketing communication / volume editor, Donald E. Schultz ; contributors, Thomas R. Duncan, Gayle Kerr, Philip J. Kitchen, Kirsti Lindberg-Rep, Sandra Moriarty
v. 8. Internal marketing, research approach, and other works / volume editor, Lars-Johan Lindqvist ; contributors, Evert Gummesson, Philip Kotler, Mikael Paltschik, Rafael Ramirez.
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Legends in marketing. Christian Grönroos by Christian Grönroos. ISBN 9788132110026. Published by SAGE in 2013. Publication and catalogue information, links to buy online and reader comments.
