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Strategic integrated marketing communications

Larry Percy

Publication Data

Title Strategic integrated marketing communications
Author Larry Percy
Publisher Routledge
Publication date 2014
Publication location Abingdon, Oxon
Language English

Topics

Communication in marketing
016775824

Catalogue Data

OBNB ID GBB469414
ISBN 10 0415822092
ISBN 13 9780415822091
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Second Second edition
P1053 xiv, 320 pages
P1042 Includes bibliographical references and index.

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Strategic integrated marketing communications by Larry Percy. ISBN 9780415822091. Published by Routledge in 2014. Publication and catalogue information, links to buy online and reader comments.

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