Promotional marketing : how to create, implement and integrate campaigns that really work :: Roddy Mullin :: ISBN 9780749472474 :: Kogan Page 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Promotional marketing : how to create, implement and integrate campaigns that really work
Alternative Title Sales promotion
Author Roddy Mullin
Publisher Kogan Page
Publication date 2014
Publication location London
Language English

Descriptive Notes

Revised edition of the author's sales promotion.

Topics

Sales promotion
016880908

Catalogue Data

OBNB ID GBB5I2825
ISBN 10 0749472472
ISBN 13 9780749472474
Type BibliographicResource, Book
Dewey Classification 658.82

ISBD

P1008>Sixth Sixth edition
P1053 1 online resource (xxii, 266 pages)
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Promotional marketing : how to create, implement and integrate campaigns that really work by Roddy Mullin. ISBN 9780749472474. Published by Kogan Page in 2014. Publication and catalogue information, links to buy online and reader comments.