Marketing management :: Philip Kotler :: ISBN 9781292092621 :: Pearson 2016 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management
Author Philip Kotler
Contributor Kevin Lane Keller
Publisher Pearson
Publication date 2016
Publication location Boston
Language English

Descriptive Notes

Publication date from publisher's website.
Previous Global edition: ©2012.

Topics

United States

Catalogue Data

OBNB ID GBB572639
ISBN 10 1292092629
ISBN 13 9781292092621
Type BibliographicResource, Book

ISBD

P1008>15, 15, Global edition
P1053 714, A14, E58, G10, I36 pages
P1042 Includes bibliographical references and index.

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Marketing management by Philip Kotler. ISBN 9781292092621. Published by Pearson in 2016. Publication and catalogue information, links to buy online and reader comments.