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Corporate branding : areas, arenas and approaches

Publication Data

Title Corporate branding : areas, arenas and approaches
Contributors T. C. Melewar, S. F. Syed Alwi
Publisher Routledge
Publication date 2015
Publication location London
Language English

Topics

Marketing
017492581

Catalogue Data

OBNB ID GBB553227
ISBN 10 1315863170
ISBN 13 9781315863177
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 1 online resource
P1042 Includes bibliographical references and index.

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Corporate branding : areas, arenas and approaches. ISBN 9781315863177. Published by Routledge in 2015. Publication and catalogue information, links to buy online and reader comments.

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