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Aaker on branding : 20 principles that drive success

David A. Aaker

Publication Data

Title Aaker on branding : 20 principles that drive success
Author David A. Aaker
Publisher SAGE
Publication date 2015
Publication location Los Angeles
Language English

Topics

Brand name products :: Management
017506762

Catalogue Data

OBNB ID GBB5B6278
ISBN 10 9351503909
ISBN 13 9789351503903
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xiv, 235 pages
P1042 Includes bibliographical references and index.

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Aaker on branding : 20 principles that drive success by David A. Aaker. ISBN 9789351503903. Published by SAGE in 2015. Publication and catalogue information, links to buy online and reader comments.

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